Source: Daniels Graphics
The use of variable printing has had a dramatic impact on the one-to-one marketing strategies of major corporations
The use of variable printing has had a dramatic impact on the one-to-one marketing strategies of major corporations. Also, there has been a recurring trend to publish catalogues that are specific to a corporation and/or user. While variable color print has as yet proven to be economical, variable printing on preprinted color shells has seen a dynamic increase in use. Used in a direct response environment, variable print and color have increased response rates five-fold.
High quality, commercial printing remains the leading method for communicating complex marketing messages among corporations. Daniels Graphics is a leading award winner year after year for our print quality. Equipped with the latest technologies, Daniels continues to exceed customer expectations for quality and on-time delivery.
Daniels Graphics, 131 Sweeten Creek Road, Asheville, NC 28803. Tel: 828-277-8250; Fax: 828-277-0707.
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