Move Beyond The Myths: Using Data To Combat Misperceptions About The Pulp And Paper Industry

As the world digitized, the news was filled with projected declines in paper consumption and subsequent revenue. Not only that, as more Americans accept the reality of climate change, the pulp and paper industry has become a target of energy consumption, sustainability and deforestation concerns.1 While such apprehensions are valid for any product category, visions of printer paper piled high in the recycle bin often leaves the pulp and paper industry’s reputation in tatters.